Sarah Evans-Howe is a Lecturer in Marketing at Saïd Business School at the University of Oxford. With a doctorate in marketing, an MSc in service management and extensive teaching experience, including previous leadership responsibility as a Programme Director, Academic Integrity Lead, and Course Designer at the University of Buckingham, she also has a wealth of practical managerial experience within the hotel and wider service industry.
Sarah’s research interests centre on improving customer experience and include digital marketing, the role of technology in service delivery, luxury marketing, experiential consumption, services marketing, digital customer behaviour including social media, customer complaint behaviour, temporality and hospitality management. In November 2025, her book, “The Role of Temporality in Customer Experience: Why time matters to customers”, was published by Palgrave Macmillan.
On the undergraduate Economics & Management programme at Oxford, Sarah teaches marketing, entrepreneurship & innovation and general management. Additionally, at Saïd Business School, she also teaches marketing on both the EMBA and Summer School Youth Programme, as well as the marketing certificate programme at Worcester College.
Sarah is a College Tutor at both St Hilda’s and Exeter colleges, alongside being an Internal Examiner for the Final Honour School BA Economics & Management programme at Oxford.
