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23rd January 2012

All Business is Local, says Exonian

In his latest book, All Business is Local: Why Place Matters More than Ever in a Global, Virtual World, John Quelch (1969, Modern History) argues that all companies Рlarge and small Рhave to be local as well as global in order to succeed.

Professor Quelch and co-author Katherine Jocz argue that as society becomes increasingly globalised and familiar with a virtual world, businesses must remember that a sense of ‘place’ remains important to the way we organise our lives.

All Business is Local will be released in February.

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