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10th July 2023 Phoebe Mumby (2020, English)

Alumna Janae Byrne co-founds sustainable fashion start-up

Having moved to Berlin shortly after graduating from Exeter College, Janae Byrne (2018, Modern Languages), alongside a team of three other women, has co-founded a pioneering maternity clothing rental service called Infini.

By offering a circular alternative to purchasing maternity clothes, Infini minimises the environmental impact and clothing waste that can occur during pregnancy, as well as reducing the cost of finding suitable clothing. During a period of time where women’s bodies rapidly change over the course of their pregnancy, Infini’s mission is to empower pregnant women by providing ‘high-quality, versatile, and ethically-produced clothing that adapts to their changing bodies, without the need for costly purchases.’

Functioning as a subscription box service, Infini allows customers to choose from a variety of comfortable yet stylish clothes each month as their bodies change and grow. After use these clothes are then cleaned to be made available to the next mother in need.

Having begun on a Soul Incubator programme funded by the European Social Fund and the State of Berlin, the team have expanded their partnerships with various clothing brands, and are now launching their very own crowdfunding campaign to bring their offer of circular maternity clothing to the market.

If you would like to support this pioneering start-up to empower women and promote ethical and sustainable fashion, then you can check out their crowdfunding campaign here, or visit the Infini website and their Instagram account.

Infini logo

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