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31st January 2006 Lorna Shaddick

Exeter Students Win JPMorgan Award

Two members of Exeter College, Jan Dominique Decard and David Maren, have won the prestigious JP Morgan award for the best New Business Development Plan at the Said Business School for 2004-05.

The pair were required to write and present the plan as part of the completion of their MBA degrees, and came up with a strategy for the international launch of a popular American baby product, called the ‘Boppy’ pillow, for use specifically with newborn babies.

In his acceptance speech for the award, which was contested between some thirty five-person teams at the Said, David attributed his team’s victory to its distribution plan, fuelled by bio-diesel. And the prize? A sum of cash which David promptly used to pay off his battels!

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